This campaign is about ordinary people who, thanks to the channel, can live in an extreme environment. The means of transportation is a metaphor for the Alpha channel, where the viewer can leave a trivial reality to discover and become immersed in an extraordinary world.
The step-by-step approach involved first photographing the models and creating a variety of vehicles in 3D. We then integrated these elements into the scenarios of Mars and a Snow-topia, which were built using the Matte Painting technique.
Photography: Stéfani Pimenta
CGI: Rafael Coppola
Post Production: Flávio Teixeira, Dmitriy Glazyrin and Marcéu Lobo