Ambev
SPATEN TIMELINE
The beer that stands the test of time!
Spaten approached us to create six exclusive visuals for their new campaign: “The Spaten Style of Strength”. Our mission was to turn their ideas into striking visuals that showcased how the brand endures through time and celebrates its strength as part of nearly seven centuries of history.
From the start, we worked closely to ensure their vision was perfectly captured in the artwork. We began by creating basic concepts and, after client reviews, moved on to 3D development. We wrapped up the project with rendering and composition in Photoshop and incorporated a few stock images. During the brainstorming phase, AI played a helpful role, but the final assets were created without it, except for a small touch-up using Photoshop’s content-aware fill tool.
Despite the challenges, the project was incredibly rewarding. With solid planning and a highly dedicated team, we delivered everything on time, and the results exceeded expectations.
Credits:
Director: Rafael Vallaperde
Producer: Stefanie Dias
Coordinator: William S Tadeu
Concept: Adriano Bugnotto, Ana Oda
Modeling and Look Dev: Gabriel Todesco
Still Post-production: Ramon Saroldi, Wend Taylor, Caio Vinicius
Comercial Director: Barbara Galvão
Comercial Manager: Naiara Lopez
Comercial Analyst: Yuri Cabral