Boticário
Lápis Pantone
It's all about capturing the product’s essence!
It's all about capturing the product’s essence!
In collaboration with Boticário and Quem Disse Berenice, we embarked on a creative journey to produce two key visuals featuring four distinct lip liner colors. We built every scene element in 3D from the beginning, ensuring complete control over modifications throughout the process.
We used software like Blender, Zbrush, and Substance Painter to ensure each product's color and texture popped against a soft pink background. These tools also gave our team the precision to create a sophisticated yet natural scene, delivering an editable final file that works perfectly in RGB and CMYK. The result? It is a visually striking presentation that truly captures the brand’s essence.
We used software like Blender, Zbrush, and Substance Painter to ensure each product's color and texture popped against a soft pink background. These tools also gave our team the precision to create a sophisticated yet natural scene, delivering an editable final file that works perfectly in RGB and CMYK. The result? It is a visually striking presentation that truly captures the brand’s essence.
Credits:
Directors: Marcéu Lobo, Ramon Saroldi, Wend Taylor
Production: Alexandrina Santos, Mariana Araújo
Coordination: Heloísa Novaes
Comercial Director: Barbara Galvão
Comercial Manager: Naiara Lopez
Comercial Analyst: Yuri Cabral
Modeling: Giovanna Neiva, Sofy Mazaro
Look Dev: Italo Campanelli, Lucas Bezerra, Victor Sant'anna
Still Post-production: Marcéu Lobo, Rafael Casagrande, Ricardo Oya, Wend Taylor