BRAHMA CHOPP

BRAHMA CHOPP
Producing the key visuals for the Brahma Chopp campaign was a process our team genuinely enjoyed. Every glass had to look perfectly served with the right amount of foam, ideal temperature, condensation on the outside, and that golden glow you only get from a freshly poured chopp. Since the campaign was for an unpasteurized beer, we had to pay extra attention to detail to convey a real sense of freshness and product quality. From the shoot to post-production, everything was handled with precision, including light control to enhance the beer’s clarity, carefully placed droplets on the glasses, sharper highlights to define the glass shape, and final retouching to bring even more life to the liquid.
One of the biggest challenges was creating the toast, the final image of the campaign. Instead of relying entirely on post, we chose to capture the motion in camera using two real glasses clinking together. The goal was to catch the gesture with all the natural energy of an authentic toast, moving foam, droplets in the air, subtle impact. It took multiple takes, coordination, and patience, but the result delivered exactly the spontaneity the image needed.

It was both a technical and sensory process, and seeing the final result so aligned with the brand’s spirit was truly rewarding.
Credits:
Coordination: Lígia Borba
Commercial: Naiara Lopez
Director of Photography: Milton Menezes
Photographer: Thaiane Lima
Post Production: Ramon Saroldi
Production Director: Mariana Gomes
Art Director: Karen Maia
Production Coordinator: Lorrana Moreira
Production Assistant: Caroline Vallaperde
Art Coordination: Carine Caz
Drink Stylist: Dirce Satiko
Drink Stylist Assistant: Suellen da Silva
Photography Assistant: João Pedro Hachiya
Photography Assistant: Gustavo Silva
Photography Assistant: Raphael Boueri
Logger: Markson De Castro
IT: Flávio Feliciano
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