HEINEKEN
STILL BRINGING US TOGETHER
Heineken raised a toast to Ayrton Senna.
The brand’s latest campaign pays tribute to one of the most iconic drivers in Formula 1 history. In partnership with Le Pub, our team developed a series of key visuals titled "Still Bringing Us Together", created specifically for the São Paulo Grand Prix.
The brand’s latest campaign pays tribute to one of the most iconic drivers in Formula 1 history. In partnership with Le Pub, our team developed a series of key visuals titled "Still Bringing Us Together", created specifically for the São Paulo Grand Prix.
For the production, we worked with the 3D model of Senna that we had previously created for the original short film "Close to God". We updated the model with additional assets, including his racing suit and cap, and carefully composed the final image to ensure everything was aligned and consistent for the layout. The process involved modeling in detail, texture refinement, lighting adjustments, and compositing techniques to integrate all elements into a cohesive and high-resolution key visual.
This visual was developed to celebrate Senna’s legacy and is part of "The Toast" campaign, which revisits important moments from his career, from his first victory at Interlagos to more recent tributes from fans, including streamer Gaules.
Credits:
Director: Ramon Saroldi
Producer: Maria Clara Servan
Coordinator: William S. Tadeu
Commercial Manager: Naiara Lopez
Tech Lead / Lookdev: Beatriz Yuassa
Lookdev/Lighting Supervisor: Marcelo Vaz
Technical Artist: Abruel Moreira
Animator: Francisco Leite
Cloth Artist: Sandorah
Cloth Designer: Cazuza
Grooming Artist: Lucas Amaral
3D Artist – Modeling / Lookdev: Lucas Bezerra
3D Artist – Modeling: Maycon Lopes
3D Artist – Modeling: Victor Sant'anna
3D Artist – Modeling: Jhassy Bispo
Modeling Artists: Diego Maricato, Andy Bruning, Sofy Mazaro
Rigging Artist: André Antunes
Post-Production Still: Ramon Saroldi
Producer: Maria Clara Servan
Coordinator: William S. Tadeu
Commercial Manager: Naiara Lopez
Tech Lead / Lookdev: Beatriz Yuassa
Lookdev/Lighting Supervisor: Marcelo Vaz
Technical Artist: Abruel Moreira
Animator: Francisco Leite
Cloth Artist: Sandorah
Cloth Designer: Cazuza
Grooming Artist: Lucas Amaral
3D Artist – Modeling / Lookdev: Lucas Bezerra
3D Artist – Modeling: Maycon Lopes
3D Artist – Modeling: Victor Sant'anna
3D Artist – Modeling: Jhassy Bispo
Modeling Artists: Diego Maricato, Andy Bruning, Sofy Mazaro
Rigging Artist: André Antunes
Post-Production Still: Ramon Saroldi