AFRICA
IT'S TIME TO SHINE AT CARNIVAL!
IT'S TIME TO SHINE AT CARNIVAL!
The cosmetics brand Natura got into the festive spirit, and we helped them. With the theme "What if your beauty was always ready to shine?" we crafted four distinct layouts for Carnival. Two features of the Natura logo resemble confetti scattered in the air. At the same time, the other two showcase the logo in various layers as a glittery background, accentuating the product in the foreground.
Taking inspiration from Natura's own words, the aim was to "...celebrate our products when needed, just like in the vibrant atmosphere of samba."
"Working on a campaign as significant as Carnival for a company that is a national pride like Natura is always a challenge. Fortunately, alongside our fantastic Lightfarm team, we were fortunate to collaborate with the wonderful Africa team. They were consistently present from the start, aiding us in bringing forth all the brilliance, life, and movement that culminated in the stunning pieces we unleashed", said our creative director, Ramon Saroldi.
