Rio Sport: Extra Life

If your life were a game, would you run the risk? To creatively convey the consequences of using steroids, our team, in partnership with the agency FCB, found inspiration in pinball machines. At first glance, a very fun game. But for those who join in, it’ll soon be game over. Advertising Agency: FCB Brasil Job done at Ícone Estúdio. www.estudioicone.com

If your life were a game, would you run the risk? To creatively convey the consequences of using steroids, our team, in partnership with the agency FCB, found inspiration in pinball machines. At first glance, a very fun game. But for those who join in, it’ll soon be game over.
 
AD 01: Woman
Ad 02: Man
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