Teramont
The challenge was to produce the new Volkswagen Teramont campaign images during the quarantine period, with a super reduced team, always following all the sanitary requirements in each of the chosen locations. The final result was one more successful project with AlmapBBDO involving Photography, 3D, and Post-Production techniques! To reproduce the campaign’s urban atmosphere, the team chose the Port Region of Rio de Janeiro. In the photos where the scene was leisure-themed, Lagoa Rodrigo de Freitas, one of the main postcards of Rio, was chosen as the ideal location. Our post-production team later transformed one of these shots into an idyllic snowy landscape. The team worked with the morning light to photograph the models and scenery to optimize time and extract the best result from each outdoors shooting day. The vehicles were all developed in 3D and integrated with the other elements in post-production using Photoshop.